1. I believe that there is a lack of nightlife in the city I reside in (Naples, FL).
2. The unmet need is a lack of late-night entertainment past 12 AM in Naples. A lot of the younger residents have nothing to do on weekends besides hanging out at Waffle House until 3 AM. The population of younger residents has steadily increased in the 15 years that I've lived here and more "family-friendly" attractions have been opened so this is a fairly new issue. In the past three years two clubs have opened up in the city but they get packed very quickly and people are forced to find alternative options.
3. The prototypical customer is someone of either gender between 18-25 who likes to party.
4a. A prototypical customer for this case would be my coworker Christy. She is 22 and enjoys the nightlife very much. She enjoys having something to do on the weekends instead of just staying home. She became aware of the issue when she turned 19 and had more freedom to be out late at night with her friends. She only parties on the weekends though because she, like I, works a full time job during the week. She's only had the need for more entertainment for about 3 years now and has actually been considering a move to Miami to get her "fix." She goes there a lot already. She goes to a lot of concerts and social events so that's keeping her happy for now. She wishes that she didn't have to travel to Miami or Tampa or Orlando but what else can she do when there's nothing to do here?
4b. My second prototypical customer is my roommate Julia. Julia is 24 and doesn't enjoy the nightlife too much but her girlfriend, who is 21, loves clubbing with her friends. Julia usually gets dragged to the club and enjoys it but prefers to spend time at home than getting drunk. Julia says she's not as crazy as she was when she was 20. Even though she doesn't go out as much now she'd like to be out later than 12 AM when she does. Julia either goes to one of the two clubs in Naples or goes up to Ft. Myers to club with her girlfriend. Julia doesn't really mind either situation since she's not into nightlife as much as she was three years prior. Julia still wishes there were more options still for people who do club frequently since two clubs clearly isn't enough for all the young people in Naples.
4c. My third prototypical customer is my girlfriend Ruby. She's 19 and likes the nightlife scene but only if she's in the mood to go out, just like Julia. She think Naples could use a concert hall of some sort because the closest place entertainers come to perform is in Estero which is 30 minutes away from Naples. She also reminded me of fledgling organizations in Naples like "Save The Youth" and "Underviews". These organizations aim to seek out local talent in Naples and set up concerts at the clubs in Naples. I went to one of these shows in July of 2018 and it was a really good time because I never realized how many people in Naples made good music. Ruby likes house parties more than clubs but it's difficult to throw good parties because they get shut down fairly quickly by city police. Ruby and I don't go out all the time but I usually host small reunions at my apartment for my close friends. Ruby says that she's happy with our small reunions because it prevents us from spending too much at the club or drinking and driving from the club back to the apartment.
5. I always knew Naples didn't have a lot of nightlife but asking others on their perspective helped me shape mine a bit better. I guess it isn't subject to a single age group but the person and their interests. The most surprising thing to me is that my coworker and roommate will go to certain extremes just to have a good time. I don't blame them though because I've gone to Orlando to party with friends who go to UCF plenty of times. I don't think I'd want Naples to become a center for nightlife like Miami or Tampa but it would be nice to have more options than there are currently present.
7. All in all, I think the idea of Naples being deprived of nightlife is dependent on each person and their preferences. I think another club/bar/concert hall would do the youth well so they have somewhere safe to have a good time. I believe it would help the community and keep residents from migrating to other cities. If anyone wants to pursue an entrepreneurial venture in Naples then they should focus on pleasing the youth because they'll live longer than the older residents here. The opportunity to build a more entertaining atmosphere is alive and well and I believe that anyone with the vision of the youth could easily execute something beautiful in this city.
2. The unmet need is a lack of late-night entertainment past 12 AM in Naples. A lot of the younger residents have nothing to do on weekends besides hanging out at Waffle House until 3 AM. The population of younger residents has steadily increased in the 15 years that I've lived here and more "family-friendly" attractions have been opened so this is a fairly new issue. In the past three years two clubs have opened up in the city but they get packed very quickly and people are forced to find alternative options.
3. The prototypical customer is someone of either gender between 18-25 who likes to party.
4a. A prototypical customer for this case would be my coworker Christy. She is 22 and enjoys the nightlife very much. She enjoys having something to do on the weekends instead of just staying home. She became aware of the issue when she turned 19 and had more freedom to be out late at night with her friends. She only parties on the weekends though because she, like I, works a full time job during the week. She's only had the need for more entertainment for about 3 years now and has actually been considering a move to Miami to get her "fix." She goes there a lot already. She goes to a lot of concerts and social events so that's keeping her happy for now. She wishes that she didn't have to travel to Miami or Tampa or Orlando but what else can she do when there's nothing to do here?
4b. My second prototypical customer is my roommate Julia. Julia is 24 and doesn't enjoy the nightlife too much but her girlfriend, who is 21, loves clubbing with her friends. Julia usually gets dragged to the club and enjoys it but prefers to spend time at home than getting drunk. Julia says she's not as crazy as she was when she was 20. Even though she doesn't go out as much now she'd like to be out later than 12 AM when she does. Julia either goes to one of the two clubs in Naples or goes up to Ft. Myers to club with her girlfriend. Julia doesn't really mind either situation since she's not into nightlife as much as she was three years prior. Julia still wishes there were more options still for people who do club frequently since two clubs clearly isn't enough for all the young people in Naples.
4c. My third prototypical customer is my girlfriend Ruby. She's 19 and likes the nightlife scene but only if she's in the mood to go out, just like Julia. She think Naples could use a concert hall of some sort because the closest place entertainers come to perform is in Estero which is 30 minutes away from Naples. She also reminded me of fledgling organizations in Naples like "Save The Youth" and "Underviews". These organizations aim to seek out local talent in Naples and set up concerts at the clubs in Naples. I went to one of these shows in July of 2018 and it was a really good time because I never realized how many people in Naples made good music. Ruby likes house parties more than clubs but it's difficult to throw good parties because they get shut down fairly quickly by city police. Ruby and I don't go out all the time but I usually host small reunions at my apartment for my close friends. Ruby says that she's happy with our small reunions because it prevents us from spending too much at the club or drinking and driving from the club back to the apartment.
5. I always knew Naples didn't have a lot of nightlife but asking others on their perspective helped me shape mine a bit better. I guess it isn't subject to a single age group but the person and their interests. The most surprising thing to me is that my coworker and roommate will go to certain extremes just to have a good time. I don't blame them though because I've gone to Orlando to party with friends who go to UCF plenty of times. I don't think I'd want Naples to become a center for nightlife like Miami or Tampa but it would be nice to have more options than there are currently present.
7. All in all, I think the idea of Naples being deprived of nightlife is dependent on each person and their preferences. I think another club/bar/concert hall would do the youth well so they have somewhere safe to have a good time. I believe it would help the community and keep residents from migrating to other cities. If anyone wants to pursue an entrepreneurial venture in Naples then they should focus on pleasing the youth because they'll live longer than the older residents here. The opportunity to build a more entertaining atmosphere is alive and well and I believe that anyone with the vision of the youth could easily execute something beautiful in this city.
Hi Brandon. Your blog post is very interesting. I have a couple of friends that go to school near Naples and I have been to Naples before and I agree that there is not a lot of nightlife there. It is a retirement city in Florida, but there are still young people who live there. It would be a good idea to create a young, nightlife in Naples.
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