1.) I went back to the hospital I previously went to and spoke to other members on the board of trustees. I went ahead and interviewed them to get some answers for this part of the segment.
2.) Alternatives to my "rent-a-guard" service is really only technology. Hospitals could opt for ultra 4K HD camera systems or fingerprint and badge scanners at every door in the building. Hospitals however don't have the money to implement so much new technology at one time and adding it gradually could prove ineffective since there will be better tech available once they're done installing all the "new" technology.
3.) Since the buyer is a hospital instead of an actual person it's more likely for them to purchase technology online versus in a store. The hospital probably doesn't want lingering debt, since it could turn into a liability, so they'll pay for the product all at once if they can afford to.
4.) The customer might feel they made the right decision with their purchase since technology is evolving at a much faster pace than the people who create it. If a piece of machinery can pass various tests and prove its effectiveness, people tend to trust it. The customer can feel remorse in their purchase once the technology is hacked or fails to do its job. If an active shooter can break past the high tech security system, the device will just sit there and won't stop an active shooter the same way a security guard can.
5.) My interviewees told me that if the newest tech was made available at reasonable prices they would opt in for it. One trustee told me he has "great faith" in the capabilities a lot of technology holds nowadays. Another trustee seemed to disagree with that statement since he believes there is still a long way to go when it comes to "perfecting hardware since a good percentage of it goes awry." The third trustee I was able to talk to said they're still fielding options for upgrading the hospital's security but they don't have the budget to buy state-of-the-art technology. If they do end up implementing technology as a security measure it will be somewhat new but not the newest.
6.) The customer would love to apply the newest technology possible as a new security measure for the hospital. The more we look into costs associated with purchasing the technology, installing it and training staff on how to work with it, the more we see how it isn't the most financially feasible option. The customer will only be happy with the technology if it's guaranteed to work 100% of the time which is unlikely. However, until the technology is implemented and used in real day to day circumstances the customer will never know how they feel about it.
2.) Alternatives to my "rent-a-guard" service is really only technology. Hospitals could opt for ultra 4K HD camera systems or fingerprint and badge scanners at every door in the building. Hospitals however don't have the money to implement so much new technology at one time and adding it gradually could prove ineffective since there will be better tech available once they're done installing all the "new" technology.
3.) Since the buyer is a hospital instead of an actual person it's more likely for them to purchase technology online versus in a store. The hospital probably doesn't want lingering debt, since it could turn into a liability, so they'll pay for the product all at once if they can afford to.
4.) The customer might feel they made the right decision with their purchase since technology is evolving at a much faster pace than the people who create it. If a piece of machinery can pass various tests and prove its effectiveness, people tend to trust it. The customer can feel remorse in their purchase once the technology is hacked or fails to do its job. If an active shooter can break past the high tech security system, the device will just sit there and won't stop an active shooter the same way a security guard can.
5.) My interviewees told me that if the newest tech was made available at reasonable prices they would opt in for it. One trustee told me he has "great faith" in the capabilities a lot of technology holds nowadays. Another trustee seemed to disagree with that statement since he believes there is still a long way to go when it comes to "perfecting hardware since a good percentage of it goes awry." The third trustee I was able to talk to said they're still fielding options for upgrading the hospital's security but they don't have the budget to buy state-of-the-art technology. If they do end up implementing technology as a security measure it will be somewhat new but not the newest.
6.) The customer would love to apply the newest technology possible as a new security measure for the hospital. The more we look into costs associated with purchasing the technology, installing it and training staff on how to work with it, the more we see how it isn't the most financially feasible option. The customer will only be happy with the technology if it's guaranteed to work 100% of the time which is unlikely. However, until the technology is implemented and used in real day to day circumstances the customer will never know how they feel about it.
Hi Brandon! It seems like you have really thought out your product and considered it from every angle. I also think that your product is a great alternative until technological solutions can be made better. I think it will be a little while until technology improves in this aspect. This will at least give you a little while for your product to thrive.
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